Modernizing Document Processes for a Legacy Brand
The existing site had an outdated design that wasn’t capable of reflecting the brand’s premium positioning.
Navigation was cumbersome, and the checkout process was not user-friendly, leading to high cart abandonment rates.
The site was not fully optimized for use across all mobile devices, which impacted mobile user engagement.
Slow loading times and poor SEO performance were limiting the site’s search engine visibility and reach.
We analyzed the competitive landscape to identify industry trends and strategic opportunities.
We evaluated site data to identify user behavior patterns, pain points, and content performance gaps.
We established clear project goals focused on layout, usability, and driving user engagement.
We restructured the site to improve clarity, simplify navigation, and reorganize the content.
Logo Design
We updated Datamation’s existing logo while preserving the brand’s established identity, giving it a more modern, refined look that aligns with their updated website and overall digital presence.
Wireframing & Prototyping
We developed wireframes and prototypes to visualize the new layout and user journey and communicate our vision to the Datamation team.
Visual Design
We crafted a modern and visually appealing design that aligns with the brand’s identity and highlights is premium positioning.
Document Calculator
We developed a dynamic multi-step calculator that customers can use to obtain an instant quote.
ZOHO Integration
We also integrated all website forms with Zoho CRM, ensuring that new leads are automatically captured and routed to their sales team for efficient follow-up and tracking.
We tested the site across multiple devices and browsers to confirm a smooth, intuitive user experience and eliminate technical issues.
We fine-tuned the site for fast load times, responsive navigation, and reliable performance on both desktop and mobile.
We launched the site and closely tracked performance to quickly identify and resolve any issues that surfaced post-launch.
The redesigned site features clear, intuitive navigation and improved content accessibility across all devices, making it easier for visitors to find the information they need quickly.
We delivered a clean, modern design with consistent branding to reinforce Datamation’s professional image and credibility, helping to build trust with both prospective and returning clients.
The site now loads faster and performs more reliably, offering a smoother browsing experience that provides increased user satisfaction and stronger search engine performance.
By streamlining the user journey and clarifying calls to action, we made it easier for visitors to connect with the Datamation team, resulting in improved lead quality and conversion rates.
We implemented proven SEO strategies and tactics to boost the site’s organic visibility, helping Datamation reach more potential clients who are searching for document-related services.
Built on the WordPress platform, the new site allows Datamation to easily update existing content, add new content, and scale its digital presence as the firm continues to grow.
The Final Result
The new Datamation website successfully modernized the company’s digital presence while streamlining the user experience. From visual updates and responsive design to advanced form integrations and performance enhancements, every element was crafted to support lead generation and reflect Datamation’s leadership in document management. The result is a fast, secure, and professional site that positions the brand for continued growth in a competitive industry.
