Case Study
Datamation

Modernizing Document Management for a Legacy Leader

Datamation Imaging Services, based in Willowbrook, IL, is a trusted provider of document scanning, conversion, and digital records management solutions. With decades of experience helping businesses go paperless, Datamation needed a website that reflected their professionalism, streamlined their service offerings, and made it easier for clients to understand the full scope of their capabilities. Zealth partnered with their team to design and develop a modern, responsive site that supports lead generation and builds credibility in a competitive industry.
Datamation’s previous website was outdated and difficult to navigate. Zealth led a full redesign that included a refreshed logo, modern responsive layout, content migration, and a custom multi-step document scanning calculator. We also improved site performance with Google Pagespeed optimizations and strengthened security through advanced WordPress hardening.
Client
Datamation
Industry
Document Services
Project duration
5 months
Go-Live
January 2025
Datamation before redesign
Key Challenges
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OUTDATED DESIGN

The existing site had an outdated design that did not reflect the brand’s premium positioning.

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POOR USER EXPERIENCE

Navigation was cumbersome, and the checkout process was not user-friendly, leading to high cart abandonment rates.

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MOBILE RESPONSIVNESS

The site was not fully optimized for mobile devices, which impacted mobile user engagement.

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SEO AND PERFORMANCE ISSUES

Slow loading times and poor SEO performance were limiting the site’s visibility and reach.

Design & Development
1. Discovery & Research
Market Analysis

We analyzed the competitive landscape to identify industry trends and strategic opportunities.

Analytics Review

We evaluated site data to identify user behavior patterns, pain points, and content performance gaps.

Redesign Objectives

We established clear project goals focused on layout, usability, and driving user engagement.

Site Architecture

We restructured the site to improve clarity, simplify navigation, and reorganize the content.

2. CONCEPTION & DESIGN

Logo Design

We update their existing logo, preserving the brand’s recognizable identity while giving it a more modern, refined look. The refreshed logo aligns better with their updated website and overall digital presence.

Wireframing & Prototyping

We developed wireframes and prototypes to visualize the new layout and user journey.

Visual Design

We crafted a modern and visually appealing design that aligns with the brand’s identity.

3. DEVELOPMENT & OPTIMIZATION

Document Calculator

We developed a dynamic multi-step calculator customers can use to get an instant quote.

ZOHO Integration

We also integrated all website forms with Zoho CRM, ensuring that new leads are automatically captured and routed to their sales team for efficient follow-up and tracking.

4. TESTING & LAUNCH
Usability Testing

We tested the site across multiple devices and browsers to confirm a smooth, intuitive user experience and eliminate technical issues.

Performance Testing

We fine-tuned the site for fast load times, responsive navigation, and reliable performance on both desktop and mobile.

Site Launch

We launched the site and closely tracked performance to quickly identify and resolve any issues that surfaced post-launch.

Benefits & Improvments
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ENHANCED USER EXPERIENCE

The redesigned site features intuitive navigation and improved content accessibility across all devices, making it easier for visitors to find the relevant information they need.

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IMPROVED AESTHETICS

We delivered a clean, modern design with consistent branding to reinforce Datamation’s professional image and credibility, helping to build trust with both prospective and returning clients.

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BETTER PERFORMANCE

The site now loads faster and performs more reliably, offering a smoother browsing experience that supports both user satisfaction and stronger search engine performance.

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INCREASED LEADS

By streamlining the user journey and clarifying calls to action, we made it easier for visitors to connect—leading to improved lead quality and conversion rates.

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ENHANCED SEO

We implemented proven SEO strategies and tactics to boost the site’s organic visibility, helping Datamation reach more potential clients who are searching for Document related services.

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SCALABILITY

Built on the WordPress platform, the new site allows Datamation to easily update content and scale its digital presence as the firm continues to grow.

Quote Icon
Thanks to Zealth Digital Marketing's work, our new website is clean, streamlined, and easy to navigate. The team provided a clear timeline, was punctual, and answered our questions and concerns during the engagement. We were pleased with the results!
Marketing Coordinator, Datamation

The Final Result

The new Datamation website successfully modernizes the company’s digital presence while streamlining the user experience. From visual updates and responsive design to advanced form integrations and performance enhancements, every element was crafted to support lead generation and reflect Datamation’s leadership in document management. The result is a fast, secure, and professional site that positions the brand for continued growth in a competitive industry.

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