Case Study
Lawpact

Modernizing the Member Experience for a Legal Network

LawPact is a global network of more than 60 independent business law firms across 25 countries, united by a commitment to collaboration, shared best practices, and improved client service. Founded in 2001, the organization connects its members through a vetted referral system that empowers firms to serve their clients’ legal needs across borders with confidence and consistency.
LawPact’s outdated website was limiting the organization’s ability to serve its global network. Clunky navigation, underperforming core features, and a dated design made it difficult for members and prospective clients to connect. The organization needed a modern platform with advanced functionality, including a robust member directory, a profile portal, and interactive location maps to improve usability, visibility, and cross-border collaboration.
Client
LawPact
Indrustry
Global Orginazation
Project duration
3 months
Relaunched
2020
Lawpact Before Redesign
Key Challenges
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Outdated Design

LawPact’s legacy site didn’t reflect its global scope or professional credibility, leaving users with a first impression that felt dated and disjointed.

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Limited Member Visibility

The member directory lacked filtering and search functionality, making it difficult for users to find firms by location, specialty, or region.

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Mobile Limitations

The site wasn’t fully responsive, leading to frustrating navigation and poor usability on smartphones and tablets.

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Underperforming SEO & Site Speed

Slow load times and minimal SEO structure limited discoverability, reducing visibility for both LawPact and its member firms.

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No Member Portal

There was no centralized place for members to manage profiles, share updates, or engage with network tools, leaving collaboration opportunities underdeveloped.

Design & Development
1. discovery & research
Market Analysis

We analyzed the competitive landscape to identify industry trends and strategic opportunities.

Analytics Review

We evaluated site data to identify user behavior patterns, pain points, and content performance gaps.

Redesign Objectives

We established clear project goals focused on layout, usability, and driving user engagement.

Information Architecture

We restructured the site to improve clarity, simplify navigation, and reorganize the content.

2. DESIGN

Mobile-Optimized Approach

We implemented a fully responsive design with custom functionality to ensure a seamless, high-performance experience across all devices and improve accessibility for users.

Visual Redesign

We delivered a cohesive, professional design that reinforces LawPact’s credibility, strengthens brand recognition, and reflects the organization’s reach and global stature.

Intuitive UX Design

We developed a clean, modern website that reflects the professionalism of the LawPact brand and makes it easier for users to navigate and leverage the network’s resources.

3.development

Firm Locator & Interactive Map

We built an interactive map and location-based search tool that allows users to visually explore member firms by geography, making it easy to find the right partner in just a few clicks.

Searchable Directory

We developed a searchable directory with filters and keyword functionality that makes it easy for users to find firms and attorneys by name, location, or area of expertise.

Login Portal with Custom Profile

We built a secure member login portal that allows users to create, update, and manage their profiles, ensuring accurate, up-to-date information across the network.

4. Testing & launch
Usability Testing

We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.

Performance Testing

We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.

Final Launch

We deployed the site and monitored its performance to address any post-launch performance issues promptly.

Benefits & Improvements
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Improved User Experience

Streamlined navigation and modern UX design made it easier for users to explore the network, access firm profiles, and engage with member resources.

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Cohesive Design

A refreshed visual identity aligned the platform with LawPact’s global reputation, boosting user trust and reinforcing brand credibility.

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Stronger Performance & Visibility

Faster load times and an improved SEO foundation increased the site’s search visibility and ensured smoother performance worldwide.

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Mobile Optimization

A fully responsive layout ensured seamless access for users on any device, supporting mobile-first browsing.

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Scalable Member Tools

The new platform supports ongoing growth with custom features like profile management, directory filtering, and a flexible CMS for easy updates.

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Enhanced Member Connectivity

Integrated search tools, interactive maps, and a centralized portal improved collaboration and made it easier for users to connect with the right firms globally.

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They delivered a terrific product and continue to support us in identifying 
new products.
Sherri Cook, LawPact

The Final Result

The redesigned LawPact website brings a modern, professional edge to the organization’s digital presence and provides improved usability, consistency, and performance across devices. With a clean, brand-aligned design and mobile-optimized UX, the platform delivers a seamless experience for both members and visitors. Custom tools like the firm locator, searchable directory, and editable member profiles give firms greater control over their visibility and connectivity. The result is a scalable, future-ready platform that reflects LawPact’s global stature and supports its continued growth.

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