Elevating an ISP with a Function-Driven Website Redesign
The existing site had an outdated design that did not reflect the brand’s premium positioning.
Confusing navigation and a complicated checkout process were leading to high cart abandonment rates.
The site was not optimized for visitors accessing it via a phone, tablet, or other mobile device.
Slow page load times and poor SEO performance were limiting the brand’s reach and exposure.
We researched the competitive landscape and identified the best industry practices.
We analyzed the website data to identify deficiencies and areas for improvement.
We defined the project goals with regard to aesthetics, usability, and conversion rates.
We created a new site structure for more intuitive navigation and increased content accessibility.
Wireframing and Prototyping
We developed wireframes and prototypes to communicate the new layout and user journey.
Visual Design
We created a modern, visually appealing design that aligned with Zentro’s identity.
Mobile-First Approach
We optimized the site design to ensure it would work well on all mobile devices.
API-Powered Property Search
We integrated the site with Google Maps to enable custom searches.
Database-Driven Property System
Our design provided for 4,000+ dynamically generated property pages with custom pricing.
Sonar CRM Process Integration
We integrated property pages and forms with payment processing to streamline operations.
We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.
We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.
We deployed the site and monitored its performance to address any post-launch performance issues promptly.
We simplified the navigation and made the entire site mobile responsive, creating a better user experience.
We delivered a modern, visually engaging design that reflects Zentro’s premium image and new branding.
We optimized loading times and improved site performance to reduce load speed and strengthen SEO rankings.
We implemented new search functionality and simplified the checkout process, which increased online sales.
We implemented SEO best practices, improving organic search visibility and increasing overall site traffic.
The new platform allows for easier updates and scalability, ensuring the site can grow with the business.
The Final Result
Zentro’s redesigned website now reflects its modern, customer-first identity while streamlining the path to increased conversions. The integration of Google Maps and Google Business Profile APIs provides advanced location search functionality and enables potential customers to check service availability and pricing in seconds. Combined with a responsive, mobile-friendly design, the new platform makes it easier than ever for users to explore plans and sign up for service. This project not only supported Zentro’s rebrand but also provided a scalable, feature-rich foundation to fuel future digital growth.
