Creating a Modern Web Presence for a Consolidated Brand
Permag needed a cohesive digital presence that introduced the new parent brand while clearly connecting it to three legacy companies.
With no existing website or brand assets, everything — from layout and typography to imagery and messaging — had to be created from scratch.
The site architecture needed to position Permag as the central brand without overshadowing Dexter, MCE, or EEC.
We analyzed the competitive landscape to identify industry trends and strategic opportunities.
We identified common customer behavior patterns, pain points, and questions content could address.
We established clear project goals focused on layout, usability, and driving user engagement.
We structured the site in an organized manner that provides clarity and simple navigation.
Mobile First Approach
We prioritized readability and usability on smaller screens from the start and designed a responsive layout that scales seamlessly from mobile to desktop without compromising performance, functionality, or visual appeal.
Visual Design
We crafted high-fidelity designs in Figma with a clean, modern aesthetic that reflects Permag’s innovative positioning. The cohesive design system included consistent typography, color palettes, and UI components.
WordPress CMS
We built the site on a fully custom WordPress theme optimized for performance, scalability, and intuitive content management. The backend was tailored to give the Permag team full control over page content and layouts, while preserving the integrity of the Figma-based design system.
Custom Calculators
We developed interactive calculators to help users determine magnetic specifications based on their application needs. Designed to be intuitive, mobile-friendly, and visually integrated with the site, these tools enhance user engagement while supporting lead generation and product exploration.
We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.
We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.
We deployed the site and monitored its performance to address any post-launch performance issues promptly.
Clear navigation and responsive layouts make it easy for users to explore Permag’s capabilities and find relevant information across all devices.
A clean, professional aesthetic aligned the site with Permag’s brand values, reinforcing trust and credibility for both new prospects and returning clients.
Built for speed and stability, the site delivers a smooth browsing experience that supports stronger engagement and better SEO performance.
Integrated HubSpot forms and clarified calls to action made it easier for users to connect, leading to improved lead quality and higher conversion rates.
On-page SEO enhancements and structured content allow for maximum organic visibility and should help Permag reach a wide and diverse audience.
The custom WordPress build gives the Permag team full control over content while supporting future growth across brands, tools, and pages.
The Final Result
The launch of the Permag website marked the successful debut of a new parent brand rooted in decades of magnetic engineering expertise. Through strategic design, custom development, and a user-focused approach, we delivered a flexible, future-ready platform that supports ongoing growth and brand clarity. The new site provides a strong digital foundation for Permag and its sub-brands, positioning the organization to scale with confidence in a competitive, innovation-driven space.
