Case Study
Mighty Moving

Revitalizing a Moving Brand with a Stylish, Mobile-First Website

Mighty Moving is a full-service residential and commercial moving and storage company serving the greater Chicago area. From local and long-distance relocations to packing, storage, and junk removal, their moving professionals strive to be true relocation heroes and deliver dependable, stress-free moves for every customer.
Despite Mighty Moving’s strong local reputation, the company’s website suffered from a dated design, confusing navigation, and poor mobile performance that fell short of modern customer expectations. To capture more leads and showcase its premium moving services, the company needed a full site redesign that provided faster load times, improved SEO, and a sleek, mobile-friendly user experience.
Client
Mighty Moving
Industry
Moving Services
Project duration
8 months
Relaunched
July 2025
Mighty Mouse before redesign
Key Challenges
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OUTDATED DESIGN

The existing website’s dated look failed to convey Mighty Moving’s modern, premium image.

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POOR USER EXPERIENCE

Cumbersome navigation and a clunky checkout process frustrated visitors and limited overall conversion rates.

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MOBILE RESPONSIVNESS

The website wasn’t fully optimized for phones or tablets, creating a subpar experience for mobile users.

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SEO AND PERFORMANCE ISSUES

Slow page load times and weak SEO performance limited the brand’s visibility and reduced its overall reach.

Design & Development
1. Discovery & Research
Market Analysis

We analyzed the competitive landscape to identify industry trends and strategic opportunities.

Analytics Review

We evaluated site data to identify user behavior patterns, pain points, and content performance gaps.

Redesign Objectives

We established clear project goals focused on layout, usability, and driving user engagement.

Site Architecture

We restructured the site to improve clarity, simplify navigation, and reorganize the content.

2. CONCEPTION & DESIGN

Mobile First Approach

Because most customers search for moving services on mobile devices, we designed a mobile-first website that delivers a fast, intuitive experience, making it easy for customers to find and explore Mighty Moving’s services.

Branding Implementation

We completely redesigned the site, incorporating refreshed, branded copy and visuals, clear service listings, and photos of the client’s local Chicago crew to build trust with customers.

Strategic SEO for Local Visibility

Our strategy focused on refining the site’s messaging and optimizing SEO with targeted keywords for the Chicago moving market, resulting in stronger visibility and increased leads for Mighty Moving.

3. DEVELOPMENT

Platform Selection

We chose WordPress as the foundation for Mighty Moving’s new site to provide the flexibility needed for service-area updates, quote requests, and future feature expansions.

API Integration

We integrated the website’s lead forms with the SmartMoving CRM through a custom API connection, ensuring that inquiries flow seamlessly into Mighty Moving’s sales pipeline.

4. TESTING & LAUNCH
Usability Testing

We tested the site across multiple devices and browsers to confirm a smooth, intuitive user experience and eliminate technical issues.

Performance Testing

We fine-tuned the site for fast load times, responsive navigation, and reliable performance on both desktop and mobile.

Site Launch

We launched the site and closely tracked performance to quickly identify and resolve any issues that surfaced post-launch.

Benefits & Improvments
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Streamlined User Experience

The new site features clear, intuitive navigation and well-organized content across all devices, helping visitors find key information and request quotes with ease.

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STRONGER AESTHETICS

The new design is clean, modern, and cohesively branded to reinforce Mighty Moving’s professional image and build confidence with customers.

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Improved PERFORMANCE

Optimized code and infrastructure deliver quicker load times and dependable browsing, improving user satisfaction and supporting stronger search rankings.

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Higher-Quality Leads

By simplifying the user journey and sharpening CTAs, the redesign encourages more quote requests and has driven a significant increase in conversions.

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ENHANCED SEO

Comprehensive SEO improvements have boosted organic reach, allowing Mighty Moving to connect with more people searching for moving and storage services.

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Ready for Growth

Built on WordPress, the new site gives the team the freedom to update content, expand service areas, and introduce new features as the business evolves.

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Zealth Digital Marketing's communication, feedback, and attention to detail were impressive.
Robbie Seidel, Mighty Moving & Storage

The Final Result

Zealth Digital Marketing rebuilt Mighty Moving’s digital presence from the ground up, replacing an outdated, hard-to-navigate site with a stylish, mobile-first platform. The new site pairs crisp visuals and intuitive navigation with rapid load times, advanced SEO, and custom CRM integration, making it easier for customers to request quotes and for the staff to manage leads. The result is a high-performing website that strengthens the brand’s credibility and positions it for long-term growth.

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