Case Study
Lawpact

Enhancing LawPact’s Global Connectivity

LawPact is a global network of over 60 independent business law firms across 25 countries, dedicated to enhancing client service, firm management, and profitability through collaboration and shared best practices. Established in 2001, the organization provides member firms with access to a vetted referral panel, enabling them to serve clients' legal needs worldwide.
LawPact recognized the shortcomings of their clunky user experience and underperforming essential features, prompting a complete website overhaul. Their primary goal was to build a contemporary site with advanced custom functionality, including a member directory, profile portal, and interactive location maps to enhance usability and connectivity across the global network.
Client
LawPact
Indrustry
Global Orginazation
Project duration
3 months
Relaunched
2020
Lawpact Before Redesign
Key Challenges
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Outdated Design

The existing site had an outdated design that did not reflect the brand’s premium positioning.

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Poor User Experience

Navigation was cumbersome, and the checkout process was not user-friendly, leading to high cart abandonment rates.

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Mobile Responsivness

The site was not fully optimized for mobile devices, which impacted mobile user engagement.

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SEO and Performance Issues

Slow loading times and poor SEO performance were limiting the site’s visibility and reach.

Design & Development
1. discovery & research
Market Analysis

Understanding the competitive landscape and identifying industry best practices.

Analytics Review

Analyzing website data to identify areas for improvement.

Redesign Objectives

Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.

Information Architecture

Creating a new site structure to ensure intuitive navigation and content accessibility.

2. DESIGN

Mobile-Optimized Approach

Ensuring a fully responsive design with custom functionality optimized for seamless performance across all devices.

Visual Design

Delivering a consistent and professional visual design that reinforces LawPact’s credibility.

Intuitive UX Design

Delivering a clean, easy to use, and modern design that reflects the professionalism of the LawPact brand.

3.development

Firm Locator and Interactive Map

Interactive map allows users to visually explore and connect with members by location with just a few clicks.

Searchable Firm/Attorney Directory

Search directory allows quick access to member firms and attorneys, with filters and keywords that make finding members fast and simple.

Login Portal with Custom Profile

Enables members to create and manage profiles, ensuring up-to-date information is reflected in the searchable directory.

4. Testing & launch
Usability Testing

Conducting thorough testing to ensure the site is user-friendly and free of bugs.

Performance Testing

Optimizing site speed and performance.

Launch

Deploying the new site and monitoring its performance closely to address any post-launch issues promptly.

Benefits & Improvements
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ENHANCED USER EXPERIENCE

Intuitive navigation and a streamlined checkout process with reduced cart abandonment rates.

A responsive design ensured a seamless experience across all devices, increasing mobile conversions.

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IMPROVED AESTETICS

The modern, visually appealing design aligned with the brand’s premium image, leading to an increase in user engagement.

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BETTER PERFORMANCE

Optimized loading times and improved site performance enhanced overall user satisfaction and SEO rankings.

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INCREASED SALES

A more effective product display and an easier checkout process has led to a increase in online sales.

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ENHANCED SEO

Implementation of SEO best practices improved organic search visibility, resulting in an increase in organic traffic.

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SCALABILITY

The new platform allows for easier updates and scalability, ensuring the site can grow with the business.

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They delivered a terrific product and continue to support us in identifying 
new products.
Sherri Cook, LawPact

Conclusion

The LawPact website redesign modernized the organization’s digital presence and improved usability across devices. With a clean, brand-aligned design and mobile-optimized UX, the site offers a professional experience for members and visitors. Custom tools like the firm locator, searchable directories, and editable profiles empower members to manage their presence with ease. The result is a polished, scalable platform that reflects LawPact’s global credibility and supports the organization’s continued growth.

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