Redefining the Online Experience for a DIY Brand
The previous WooCommerce site no longer reflected the brand’s creative identity or premium positioning, leaving users with a flat, dated experience.
Clunky navigation and a confusing checkout process led to user frustration and abandoned carts across both retail and wholesale audiences.
The site was not fully responsive, making it difficult for mobile users to browse, shop, or complete purchases, impacting both conversions and reach.
Frequent plugin conflicts, slow load times, and poor SEO structure limited the site’s visibility and made ongoing maintenance a challenge.
The brand’s growing network of stockists had no streamlined way to browse or order products—requiring manual workarounds and missed opportunities.
We researched the competitive landscape and identified the best industry practices.
We analyzed the website data to identify deficiencies and areas for improvement.
We defined the project goals with regard to aesthetics, usability, and conversion rates.
We created a new site structure for more intuitive navigation and increased content accessibility.
Wireframing & Prototyping
We developed wireframes and prototypes to visualize the new layout and user journey.
Visual Design
We developed a modern, visually rich design that captured the brand’s creative spirit and elevated the shopping experience.
Mobile Optimization
We ensured the site was fully optimized for a smooth, consistent experience across all modern mobile devices.
Wholesale Capabilities
We implemented Shopify’s B2B tools to create a custom-branded wholesale portal, giving partners streamlined access to exclusive pricing and products.
Retail Store Locator
We built a searchable, map-based directory that makes it easy for customers to find nearby retailers carrying the brand’s products.
We tested the site across multiple devices and browsers to ensure a smooth, intuitive user experience and resolve any functionality issues.
We fine-tuned the site to deliver fast load times, smooth navigation, and reliable performance across desktop and mobile platforms.
We launched the site and closely tracked its performance to quickly identify and address any issues that emerged post-launch.
Streamlined navigation, a simplified checkout flow, and mobile responsiveness made the shopping experience smoother for both retail and wholesale buyers.
A clean, visually rich interface aligned the site with the brand’s artisan aesthetic, boosting trust, engagement, and time on site.
Faster load times and optimized page structures improved both user satisfaction and search engine visibility.
Improved product presentation and a frictionless purchase path contributed to increased conversion rates and online revenue.
The new B2B portal gave approved partners a dedicated space to browse and order products, eliminating manual order handling and improving wholesale efficiency.
The new Shopify build allows for easier content updates, product management, and ongoing growth—supporting a fast-moving creative business.
The Final Result
Iron Orchid Designs’ new Shopify site provides a faster, more reliable platform that reflects the creativity and quality that have made the brand a leader in the DIY space. With improved performance, intuitive management tools, increased online visibility, and a seamless wholesale experience, the redesign positions the business for scalable growth across both retail and B2B channels.
