Modernizing a Financial Firm’s Digital Presence
The website’s dated look and feel no longer reflected the firm’s professionalism or modern financial expertise.
The website’s cumbersome and unintuitive navigation created friction for visitors and hindered engagement.
The site performed poorly on smartphones — a significant issue, given that mobile users constituted the majority of web traffic.
Slow loading times and suboptimal SEO performance were significantly limiting the site’s visibility and reach.
We explored the competitive landscape to identify trends and benchmark best practices.
We reviewed site performance data to uncover usability issues and content gaps.
We defined clear goals relating to visual design, navigation, and conversions.
We developed a streamlined structure to improve navigation and content accessibility.
Branding
We developed a full style guide to define a consistent set of brand colors and fonts.
Wireframing & Prototyping
We developed wireframes and prototypes to visualize the new layout and user journey.
Visual Design
We crafted a modern and visually appealing design that aligns with the brand’s identity.
Platform Selection
We chose the WordPress platform for its scalability and built the site with Elementor to simplify the design process.
Map Integration
We developed a map directory powered by the Google Maps API to visually organize office locations across the country.
Custom Directory
We added a dynamic, filterable advisor directory that allows users to quickly and easily browse profiles.
We tested the site across multiple devices and browsers to confirm a smooth, intuitive user experience and eliminate technical issues.
We fine-tuned the site for fast load times, responsive navigation, and reliable performance on both desktop and mobile.
We launched the site and closely tracked performance to quickly identify and resolve any issues that surfaced post-launch.
The redesigned site features intuitive navigation and improved content accessibility across all devices, making it easier for visitors to find the relevant information they need.
We delivered a clean, modern design with consistent branding to reinforce IHT’s professional image and credibility, helping to build trust with both prospective and returning clients.
The site now loads faster and performs more reliably, offering a smoother browsing experience that supports both user satisfaction and stronger search engine performance.
By streamlining the user journey and clarifying calls to action, we made it easier for visitors to schedule consultations—leading to improved lead quality and conversion rates.
We implemented proven SEO strategies and tactics to boost the site’s organic visibility, helping IHT reach more potential clients who are searching for a financial advisor.
Built with Elementor on the WordPress platform, the new site allows IHT to easily update content, add new advisors, and scale its digital presence as the firm continues to grow.
The Final Result
IHT Wealth Management’s redesigned website resolved the shortcomings of the previous version, resulting in a modern, user-friendly, and reliable site. The new site strengthens the firm’s online presence, increases engagement, and aligns seamlessly with its brand and business goals. And because it was built with scalability in mind, it’s well-equipped to evolve alongside IHT’s continued growth.
