Elevating a Heritage Brand with a Sleek Website Redesign
The site’s design was antiquated and misaligned with the brand’s premium positioning.
Cumbersome navigation and checkout processes lead to high cart abandonment rates.
The site wasn’t optimized for the 63% of web traffic coming from smartphones and other mobile devices.
Slow page-load speeds and SEO shortcomings limited the brand’s reach and exposure.
We researched the competitive landscape and identified the best industry practices.
We analyzed the website data to identify deficiencies and areas for improvement.
We defined the project goals with regard to aesthetics, usability, and conversion rates.
We created a new site structure for more intuitive navigation and increased content accessibility.
Wireframing & Prototyping
We developed wireframes and prototypes to visualize the new layout and user journey.
Visual Design
We crafted a modern and visually appealing design that aligns with the brand’s identity.
Mobile-First Approach
We ensured the site design was optimized to work well on all modern mobile devices.
Platform Selection
We chose WordPress Woocommerce as the ecommerce platform, as it is both scalable and customizable.
Front-End Development
We implemented the new design using HTML, custom CSS styling, and JavaScript to add interactive functionality and dynamic elements.
Back-End Development
Ensuring seamless integration with payment gateways, inventory management systems, and other essential services.
SEO Optimization
To boost site visibility, we implemented a series of proven SEO strategies focused on both on-page content and backend performance.
We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.
We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.
We deployed the site and carefully monitored its live performance to identify and correct any post-launch issues promptly.
The site now offers intuitive navigation across all devices and a streamlined checkout process, resulting in reduced cart abandonment rates and increased mobile conversions.
We provided a modern, visually appealing site design that closely aligns with the brand’s premium image, leading to increased user engagement and better branding consistency.
We optimized site loading times and improved the site’s overall performance to enhance the user experience, increase shopper satisfaction, and improve search engine rankings.
We incorporated a more effective product display framework and an easier checkout process, which have resulted in a sharp increase in the brand’s online sales.
We implemented industry-leading SEO practices and tactical strategies to improve organic search engine visibility and drive a measurable increase in organic site traffic over time.
By transitioning the site to a WordPress platform, the brand can now make easy and frequent product or listing changes, thereby supporting El Matador’s continued growth.
The Final Result
El Matador now enjoys greater sales, improved conversion rates, and a greater number of repeat customers thanks to the website redesign project completed by Zealth Digital Marketing. While the original El Matador site was outdated, challenging to navigate, and plagued by poor conversion rates, the new site features a modern, user friendly design, is optimized for use across all digital devices, and is already helping the brand achieve its short-term business objectives and long-term goals for growth.
