Case Study
Downtown Denver Islamic Center

New Website for Denver Non-Profit

The Downtown Denver Islamic Center is an inclusive, welcoming hub for the Islamic community in Denver. We build bridges through humanitarian programs for refugees, immigrants and low-income neighbors of all faiths and backgrounds.
The Downtown Denver Islamic Center needed a modern, user-friendly website to better reflect its community and mission. We redesigned the site from scratch, replacing the outdated design with a clean, accessible layout that improves navigation and highlights key information like prayer times and events.
Client
Downtown Denver Islamic Center
Industry
Non-Profit
Project Duration
3 Months
Go Live
September 2024
ddic before redesign
Key Challanges
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Outdated design

The existing site had an outdated design that did not reflect the brand’s premium positioning.

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poor user experience

Navigation was cumbersome, and the checkout process was not user-friendly, leading to high cart abandonment rates.

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Mobile Responsiveness

The site was not fully optimized for mobile devices, which impacted mobile user engagement.

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SEO and Performance Issues

Slow loading times and poor SEO performance were limiting the site’s visibility and reach.

development
1. DISCOVERY & RESEARCH
Market Analysis

Understanding the competitive landscape and identifying industry best practices.

Analytics Review

Analyzing website data to identify areas for improvement.

Redesign Objectives

Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.

Information Architecture

Creating a new site structure to ensure intuitive navigation and content accessibility.

2. development

Custom Form & Smartsheet Integration

API Integration with the SmartSheet platform allowing dynamic syncing between website forms.

Highly Customizable Wordpress Content Blocks

Reusable flexible content blocks powered by ACF

Dynamic YouTube Feed

Automatically featuring the latest videos

3. TESTING & LAUNCH
Usability Testing

Conducting thorough testing to ensure the site is user-friendly and free of bugs.

Performance Testing

Optimizing site speed and performance.

Launch

Deploying the new site and monitoring its performance closely to address any post-launch issues promptly.

Benefits & Improvements
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Enhanced User Experience

Intuitive navigation and a streamlined checkout process with reduced cart abandonment rates.

A responsive design ensured a seamless experience across all devices, increasing mobile conversions.

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Improved Aesthetics

The modern, visually appealing design aligned with the brand’s premium image, leading to an increase in user engagement.

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Better Performance

Optimized loading times and improved site performance enhanced overall user satisfaction and SEO rankings

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Increased Sales

A more effective product display and an easier checkout process has led to a increase in online sales.

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Enhanced SEO

Implementation of SEO best practices improved organic search visibility, resulting in an increase in organic traffic.

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Scalability

The new platform allows for easier updates and scalability, ensuring the site can grow with the business.

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It's rare to find a partner who is extremely knowledgable in their field, very communicative and cares a great deal both about the design and development of their clients digital experiences, and Zealth has all those qualities and more.
Alan Parlov, Rival 11

Conclusion

The website redesign for the Downtown Denver Islamic Center successfully addressed the key challenges of the previous site. The project resulted in a modern, user-friendly, and high-performing website that not only enhanced the brand’s online presence but also significantly boosted user engagement. The strategic approach to design and development ensured that the new website met the business objectives and set a strong foundation for future growth.

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