We implemented a YouTube integration that automatically pulls in and displays the organization’s latest videos.
Case Study
Downtown Denver Islamic Center
Transforming a Nonprofit’s Website with a Fresh Design
The Downtown Denver Islamic Center is an inclusive, welcoming hub for the Muslim community in Denver. Located in the heart of the city, the organization fosters spiritual growth and community connection through daily prayer services, educational programs, and humanitarian outreach while welcoming people of all faiths and backgrounds.
Even with its vibrant programs and strong community presence, the Downtown Denver Islamic Center was limited by a website that was dated, difficult to navigate, and not fully optimized for mobile users. Key information was hard to find, and SEO shortcomings reduced the organization’s reach. To better serve its diverse audience and reflect its welcoming mission, the organization needed a complete redesign focused on accessibility, clarity, and long-term scalability.
Client
Downtown Denver Islamic Center
Industry
Non-Profit
Project Duration
3 Months
Relaunched
September 2024
ddic before redesign
Key Challenges
Outdated Design
The site’s dated look failed to convey the organization’s welcoming mission or vibrant community programs.
Poor User Experience
Navigation was cumbersome, and essential details, including prayer times and event information, were difficult for visitors to find.
Mobile Limitations
The website wasn’t fully optimized for phones or tablets, creating a frustrating experience for mobile users.
Inadequate Reach
Slow load times and weak search visibility limited the organization’s ability to reach new members, donors, and community supporters.
development
1. DISCOVERY & RESEARCH
Market Analysis
We researched the competitive landscape and identified leading industry practices.
Analytics Review
We analyzed site data to uncover shortcomings and opportunities for improvement.
Redesign Objectives
We defined project goals including aesthetics, usability, and conversion performance.
Site Architecture
We developed a new site structure to deliver more intuitive navigation and improved content access.
2. development
Smartsheet Integration
We integrated the website with the Smartsheet platform, enabling dynamic syncing of all form submissions for seamless data management.
Customizable Content Modules
We built reusable ACF-powered WordPress sections, giving staff the freedom to make page updates quickly and easily.
Dynamic YouTube Feed
3. TESTING & LAUNCH
Usability Testing
We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.
Performance Testing
We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.
Site Launch
We deployed the site and carefully monitored its live performance to identify and correct any post-launch issues promptly.
Benefits & Improvements
Improved User Experience
The site’s clear, intuitive navigation and well-organized content make it easy for visitors to find prayer times, event details, and donation options on any device.
Modern Aesthetics
The new, welcoming design reflects the organization’s inclusive mission and better reflects its considerable value to the local community.
Faster Performance
With optimized code and streamlined media, the site enjoys quicker load times and allows for smoother browsing and greater user satisfaction.
Increased Engagement
The site’s clearer navigation layout and fresher visuals have helped to increase both the site visit length and user return frequency.
Improved Visibility
Implementation of SEO best practices has boosted the site’s organic reach, helping the organization connect with more people seeking community programs.
Ready for Growth
The new reusable content blocks allow staff to update events, add media, and expand features with ease as the organization’s needs evolve.
It's rare to find a partner who is extremely knowledgable in their field, very communicative and cares a great deal both about the design and development of their clients digital experiences, and Zealth has all those qualities and more.
The Final Result
The redesigned website for the Downtown Denver Islamic Center resolved every major challenge of the old site, delivering a modern, user-friendly, and high-performing platform. The new design elevates the organization’s online presence, highlights key details like prayer times and events, and has already increased visitor engagement. Built for long-term scalability, it provides a solid foundation for continued growth and ongoing community outreach.
