Building a Celebrity Messaging Platform from the Ground Up
As a new brand, Candi needed a website that could introduce its concept and instantly convey credibility to both fans and talent.
The platform had to support a custom system for browsing talent, scheduling video messages, and processing secure payments.
The site needed to serve both fans booking messages and creators managing profiles, requiring a seamless, intuitive experience for two very different groups.
Candi required a flexible framework capable of handling rapid growth, new features, and future integrations without compromising performance.
We examined the competitive landscape of celebrity-message platforms to identify best practices.
We analyzed both fan and creator segments to ensure the platform met the needs of both groups.
We established clear goals for functionality and design, as well as booking and payment requirements.
We mapped out the site’s structure to allow for intuitive browsing, booking, and management.
Branding
We created a complete style guide that defined the brand’s colors, fonts, and usage rules to ensure consistency.
Wireframing
We developed wireframes and prototypes to visualize and communicate the site’s layout and user flow to the client.
Responsiveness
We ensured that the site design was fully responsive and optimized for mobile, tablet, and desktop devices of all sizes.
Flexible Appointment Booking
We developed a custom booking system that allows users to browse talent and reserve personalized video sessions with celebrities.
Powered by WooCommerce
We used WooCommerce — the #1 e-commerce solution for WordPress websites — to provide a seamless checkout experience.
We carried out extensive testing across all major devices and browsers to ensure a seamless, problem-free user experience.
We optimized the site for fast load times, smooth navigation, and dependable performance on every device.
We deployed the site and monitored its behavior closely to identify and address any post-launch issues right away.
The new platform delivers intuitive navigation and a simple booking flow, giving fans and creators an effortless way to connect across desktop and mobile devices.
A vibrant, contemporary design, guided by the Zealth-crafted style guide, establishes a strong brand presence and conveys credibility to both talent and fans.
Lightweight code and optimized media provide fast load times and smooth browsing, ensuring a reliable experience and strong technical foundation for SEO.
Integrated Stripe payments offer PCI-compliant security, allowing fans to purchase personalized video messages with confidence.
Custom tools support two distinct user groups — fans booking messages and creators managing profiles — within a single, unified platform.
A flexible framework and modular architecture make it easy to add new talent, features, and integrations as the platform expands.
The Final Result
The launch of Candi’s new website delivered a polished, scalable platform built to serve both fans and creators. Following the company’s appearance on Shark Tank, the site handled a dramatic surge in traffic with zero downtime, demonstrating exceptional stability and performance. This custom build gives Candi a strong digital foundation and positions the brand for continued growth and innovation in the rapidly evolving creator economy.
