Reinventing a Site to Engage a Younger Target Audience
The site’s dated aesthetics failed to capture the brand’s energy and convey the excitement of its travel packages.
Clunky navigation and a complicated booking process created friction and contributed to low conversion rates.
The website lacked full mobile optimization, resulting in a frustrating experience for students browsing on phones and tablets.
Slow load times and missed SEO opportunities reduced the site’s reach and hindered organic traffic growth.
Campus Break's New CUSTOM BOOKING PORTAL
We provided a clean, intuitive interface that makes booking trips effortless.
The new portal features a powerful backend for managing reservations.
We utilized lightweight, well-engineered code to provide lightning-fast load times.
We included PCI-compliant Stripe integration for safe payment processing.
Customer Dashboard
We designed the portal to provide a private dashboard for each traveler.
Trip Management
The new design gives users the ability to easily manage multiple trips.
We researched the competitive landscape and identified leading industry practices.
We analyzed site data to uncover shortcomings and opportunities for improvement.
We defined project goals including aesthetics, usability, and conversion performance.
We developed a new site structure to deliver more intuitive navigation and improved content access.
Wireframing and Prototyping
We developed wireframes and prototypes to communicate the new layout and user journey we envisioned.
Visual Design
We created a modern, clean, and visually appealing design that aligns with Campus Break’s brand identity.
Mobile Optimization
We ensured the site was fully optimized for a smooth, consistent experience across all modern mobile devices.
Platform Selection
We selected WordPress as the platform for Campus Break’s new site, given the scalability and customization options it provides.
ACF Integration
We developed the new design with Advanced Custom Fields, using HTML, CSS, and JavaScript.
System Integration
The new design connects smoothly with payment gateways, inventory management, and other core services.
We performed thorough testing on all major devices and browsers to confirm a smooth, issue-free user experience.
We fine-tuned the site for blazing-fast load times, effortless navigation, and reliable performance on every device.
We launched the site and closely monitored its behavior to quickly identify and resolve any post-launch issues.
The new site allows students to explore trips and reserve packages effortlessly with intuitive navigation and a simplified booking path, complemented by a responsive design that performs smoothly across devices.
The site now has a fresh, modern aesthetic with bold imagery, clean layouts, and vibrant colors to help capture the excitement of Campus Break’s travel packages and reinforce the brand’s credibility.
We optimized the site’s codebase and compressed media assets to deliver faster load times, a greatly improved browsing experience, and stronger overall search engine rankings.
By adding clearer calls-to-action, refining the booking path, and simplifying checkout, the redesigned site has reduced abandonment rates and driven a measurable, sustained increase in completed reservations and revenue.
Comprehensive SEO enhancements covering metadata, site architecture, and content structure have boosted organic rankings and attracted more qualified traffic from search engines.
Built on a flexible framework with a custom booking system, the new site enables Campus Break to update content, introduce new destinations, and roll out features with ease, ensuring it can scale as the business and its audience grow.
The Final Result
By addressing every major challenge of the old site, Zealth Digital Marketing provided Campus Break with a fast, intuitive booking platform that reflects the excitement of its travel packages and has already boosted user engagement and revenue. Built with flexible, well-structured code and a custom booking system, the site is easy for Campus Break’s team to update with new destinations and seasonal offerings, ensuring it can scale seamlessly as the company continues to grow.
