Case Study
Braap Wraps

Creating a Website Worthy of a Brand's Gorgeous Graphics

Braap Wraps has been supplying custom vinyl wraps for dirt bikes, snowmobiles, ATVs, and other powersports vehicles since 2007. Designed by riders for riders, these bespoke wraps are made with premium vinyl materials, making them as durable as they are eye-catching. By bringing high-end custom graphics to the mainstream, Braap Wraps gives riders the chance to make their dreams a reality.
Though modern when it first launched, Braap Wraps’ website was built on a now-obsolete eCommerce platform that couldn't deliver the kind of user experience worthy of a premium brand. To meet customer expectations and reinforce its positioning, Braap Wraps needed a new WordPress site powered by WooCommerce for a flexible, scalable, and polished digital presence.
Client
Braap Wraps
Industry
Vinyl Wraps & Decals
Project duration
3 months
Go-Live
2018
Braap Before Redesign
Key Challenges
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Outdated Design

The site’s design was antiquated and badly aligned for communicating the brand’s value and market positioning.

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Poor User Experience

Navigating the site was difficult and the cumbersome checkout processes lead to high cart abandonment rates.

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Limited Mobile Functionality

The site wasn’t optimized for the 63% of web traffic coming from cell phones, tablets, and other mobile devices. 

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Inadequate Site Visibility

Slow page-load speeds and missed SEO opportunities were limiting the brand’s reach and exposure. 

design & development
1. Discovery & Research
Market Analysis

We researched the competitive landscape and identified the best industry practices.

Analytics Review

We analyzed the website data to identify deficiencies and areas for improvement.

Redesign Objectives

We defined the project goals with regard to aesthetics, usability, and conversion rates.

Site Architecture

We created a new site structure for more intuitive navigation and increased content accessibility. 

2. CONCEPTION & DESIGN

Wireframing & Prototyping

We developed wireframes and prototypes to communicate the new layout and user journey.

Visual Design

We created a modern, visually appealing design that aligned with Braap Wraps’ identity.

Mobile-First Approach

We optimized the site design to ensure it would work well on all mobile devices.

Custom Product Designer

We installed a WooCommerce product designer for visual wrap customization.

development
2. Discovery & Research
Market Analysis

Understanding the competitive landscape and identifying industry best practices.

Analytics Review

Analyzing website data to identify areas for improvement.

Redesign Objectives

Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.

Information Architecture

Creating a new site structure to ensure intuitive navigation and content accessibility.

3. development

Custom Product Designer

We installed a WooCommerce product designer, allowing visual wrap customization.  

Full Product Customization

Every aspect of the design can be tweaked to exact specifications.

4. Testing & launch
Usability Testing

We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.

Performance Testing

We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.

Final Launch

We deployed the site and monitored its performance to address any post-launch performance issues promptly.

Benefits & Improvments
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ENHANCED USER EXPERIENCE

The site now offers intuitive navigation across all devices and a streamlined checkout process, resulting in reduced cart abandonment rates and increased mobile conversions.

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IMPROVED SITE AESTHETICS

We provided a modern, visually appealing site design that closely aligns with the brand’s premium image, leading to increased user engagement and better branding consistency.

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BETTER SITE PERFORMANCE

We optimized site loading times and improved the site’s overall performance to provide a smoother user experience, increase shopper satisfaction, and improve search engine rankings.

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INCREASED SALES & CONVERSIONS

We incorporated a more effective product display framework and an easier checkout process, which have resulted in a sharp increase in the brand’s online sales.

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ENHANCED SEARCH RANKINGS

We implemented industry-leading SEO practices and tactics to improve organic search engine visibility and give Braap Wraps the chance to attract more organic traffic.

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ROOM FOR GROWTH

By transitioning the site to a WordPress platform, the brand can now make easy and frequent product or listing changes, thereby supporting Braap Wrap’s continued growth.

Quote Icon
The Zealth team answers my support tickets quickly and always makes sure to resolve the problem for me. With our ongoing service plan they go the extra mile to make sure that my website and E-com store are always running flawlessly. During the building of our webpage, we had great communication to meet our goals. I can't stress enough how pleased we have been over the last two years with our page and their customer service.
Robynn Winkelman, Braap Wraps

The Final Result

Braap Wraps’ redesigned website resolved the major limitations of the previous site, providing the brand with a modern digital presence that offers the kind of user-friendly eCommerce experience its customers expect. The new site has already driven a significant increase in engagement and sales, and its flexible, scalable design ensures Braap Wraps is well-positioned to achieve its business goals and support future growth.

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