Creating a Website Worthy of a Brand's Gorgeous Graphics
The site’s design was antiquated and badly aligned for communicating the brand’s value and market positioning.
Navigating the site was difficult and the cumbersome checkout processes lead to high cart abandonment rates.
The site wasn’t optimized for the 63% of web traffic coming from cell phones, tablets, and other mobile devices.
Slow page-load speeds and missed SEO opportunities were limiting the brand’s reach and exposure.
We researched the competitive landscape and identified the best industry practices.
We analyzed the website data to identify deficiencies and areas for improvement.
We defined the project goals with regard to aesthetics, usability, and conversion rates.
We created a new site structure for more intuitive navigation and increased content accessibility.
Wireframing & Prototyping
We developed wireframes and prototypes to communicate the new layout and user journey.
Visual Design
We created a modern, visually appealing design that aligned with Braap Wraps’ identity.
Mobile-First Approach
We optimized the site design to ensure it would work well on all mobile devices.
Custom Product Designer
We installed a WooCommerce product designer for visual wrap customization.
Understanding the competitive landscape and identifying industry best practices.
Analyzing website data to identify areas for improvement.
Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.
Creating a new site structure to ensure intuitive navigation and content accessibility.
Custom Product Designer
We installed a WooCommerce product designer, allowing visual wrap customization.
Full Product Customization
Every aspect of the design can be tweaked to exact specifications.
We conducted comprehensive testing across devices and browsers to ensure the site was user-friendly and free of technical issues.
We optimized the site to ensure lightning-fast loading times, seamless navigation, and consistently high performance across all devices.
We deployed the site and monitored its performance to address any post-launch performance issues promptly.
The site now offers intuitive navigation across all devices and a streamlined checkout process, resulting in reduced cart abandonment rates and increased mobile conversions.
We provided a modern, visually appealing site design that closely aligns with the brand’s premium image, leading to increased user engagement and better branding consistency.
We optimized site loading times and improved the site’s overall performance to provide a smoother user experience, increase shopper satisfaction, and improve search engine rankings.
We incorporated a more effective product display framework and an easier checkout process, which have resulted in a sharp increase in the brand’s online sales.
We implemented industry-leading SEO practices and tactics to improve organic search engine visibility and give Braap Wraps the chance to attract more organic traffic.
By transitioning the site to a WordPress platform, the brand can now make easy and frequent product or listing changes, thereby supporting Braap Wrap’s continued growth.
The Final Result
Braap Wraps’ redesigned website resolved the major limitations of the previous site, providing the brand with a modern digital presence that offers the kind of user-friendly eCommerce experience its customers expect. The new site has already driven a significant increase in engagement and sales, and its flexible, scalable design ensures Braap Wraps is well-positioned to achieve its business goals and support future growth.
