Website Redesign for a Leading Civil Engineer Firm
The existing site had an outdated design that did not reflect the brand’s premium positioning.
Navigation was cumbersome, and the checkout process was not user-friendly, leading to high cart abandonment rates.
The site was not fully optimized for mobile devices, which impacted mobile user engagement.
Slow loading times and poor SEO performance were limiting the site’s visibility and reach.
Understanding the competitive landscape and identifying industry best practices.
Analyzing website data to identify areas for improvement.
Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.
Creating a new site structure to ensure intuitive navigation and content accessibility.
Wireframing and Prototyping
Developing wireframes and prototypes to visualize the new layout and user flow.
Visual Design
Crafting a modern, clean, and visually appealing design that aligns with Baxter & Woodman brand identity.
Responsive for All Demographics and Devices
Ensuring the design is fully responsive and optimized for mobile, tablet, and desktop devices of all sizes.
Understanding the competitive landscape and identifying industry best practices.
Analyzing website data to identify areas for improvement.
Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.
Creating a new site structure to ensure intuitive navigation and content accessibility.
Dynamic Bid Center
A custom solution was developed to easily upload and index PDFs for open and completed project bids.
Conducting thorough testing to ensure the site is user-friendly and free of bugs.
Optimizing site speed and performance.
Deploying the new site and monitoring its performance closely to address any post-launch issues promptly.
Intuitive navigation and a streamlined checkout process with reduced cart abandonment rates.
A responsive design ensured a seamless experience across all devices, increasing mobile conversions.
The modern, visually appealing design aligned with the brand’s premium image, leading to an increase in user engagement.
Optimized loading times and improved site performance enhanced overall user satisfaction and SEO rankings
An improved user experience has resulted in more lead captures.
Implementation of SEO best practices improved organic search visibility, resulting in an increase in organic traffic.
The new platform allows for easier updates and scalability, ensuring the site can grow with the business.
Conclusion
The website redesign for Baxter Woodman successfully addressed the key challenges of the previous site. The project resulted in a modern, user-friendly, and high-performing platform that not only enhanced the brand’s online presence but also significantly boosted leads and user engagement. The strategic approach to design and development ensured that the new website met the business objectives and set a strong foundation for future growth.
