Transforming a Civil Engineering Firm's Digital Presence
The website’s dated visual style no longer reflected the firm’s professionalism or modern service offerings.
Cumbersome navigation and unclear content structure created friction and reduced visitor engagement.
The site was not fully optimized for smartphones or tablets, making mobile browsing slow and inconsistent.
Slow load times and SEO deficiencies were limiting the site’s visibility in search results and reducing traffic.
We analyzed the competitive landscape to identify industry trends and strategic opportunities.
We evaluated site data to identify user behavior patterns, pain points, and content performance gaps.
We established clear project goals focused on layout, usability, and driving user engagement.
We restructured the site to improve clarity, simplify navigation, and reorganize the content.
Wireframing & Prototyping
We developed wireframes and prototypes to visualize the new layout and user journey.
Visual Design
We developed a modern, clean, and visually appealing design that better aligns with Baxter & Woodman’s brand identity.
Mobile Optimization
We ensured the site was fully optimized for a smooth, consistent experience across all modern mobile devices.
Understanding the competitive landscape and identifying industry best practices.
Analyzing website data to identify areas for improvement.
Defining clear goals such as improving site aesthetics, enhancing usability, and increasing conversion rates.
Creating a new site structure to ensure intuitive navigation and content accessibility.
Bid Center Design
We built a custom, dynamic bid center with PDF uploading and indexing capabilities to streamline the management of active and archived project bids.
We tested the site across multiple devices and browsers to ensure a smooth, intuitive user experience and resolve any functionality issues.
We fine-tuned the site to deliver fast load times, smooth navigation, and reliable performance across desktop and mobile platforms.
We launched the site and closely tracked its performance to quickly identify and address any issues that emerged post-launch.
We implemented intuitive navigation and simplified key user flows, making it easier for users to find needed info, while a fully responsive design ensured a seamless experience across all devices.
The site’s updated visual design reflects the brand’s premium image, with clean layouts, modern typography, and consistent styling—contributing to stronger user trust and higher engagement.
Page speed and technical performance were significantly improved through code optimization and image compression, resulting in faster load times, a smoother browsing experience, and stronger SEO rankings.
By removing barriers in the user journey and enhancing clarity throughout the site, we created a more conversion-friendly experience that has led to a measurable increase in lead submissions.
We applied proven SEO best practices across the site architecture, metadata, and content structure to improve organic visibility and attract more qualified traffic from search engines.
Built on a flexible, user-friendly platform, the new site makes it easy for internal teams to manage content and expand functionality—ensuring it can scale alongside the business.
The Final Result
The website redesign for Baxter & Woodman effectively resolved the major challenges the firm experienced with its previous site. The result is a modern, user-friendly, and high-performing website that elevates the brand’s digital presence and drives increased engagement and lead generation. A strategic approach to design and development ensured alignment with the firm’s goals and established a strong foundation for continued growth.
