Unifying Magnetic Brands Under One Digital Roof
Permag needed a cohesive digital presence that clearly connected its three legacy brands while introducing a new parent brand to the market.
With no existing website or visual assets, we had to create an entirely new design system, including layout, typography, and imagery, that reflected the brand’s innovation and professionalism.
We had to carefully structure the site content and navigation to showcase Permag as the parent brand while giving visibility to Dexter, MCE, and EEC without confusion.
We analyzed the competitive landscape to identify industry trends and strategic opportunities.
We evaluated site data from the existing 3 brands to identify user behavior patterns, pain points, and content performance gaps.
We established clear project goals focused on layout, usability, and driving user engagement.
We restructured the site to improve clarity, simplify navigation, and reorganize the content.
Mobile First Approach
By prioritizing readability on smaller screens during the design phase, we created a responsive layout that scales effortlessly from mobile to desktop without compromising functionality or aesthetics.
Visual Design
We crafted high-fidelity visual designs in Figma, focusing on a clean, modern aesthetic that reflected Permag’s innovative positioning. We developed a cohesive design system with consistent typography, color palettes, and UI components to ensure a professional and scalable visual identity across all pages.
WordPress CMS
We built the Permag website on a fully custom WordPress theme, optimized for performance, scalability, and ease of content management. The backend was tailored to give the client full control over page content and layouts, while maintaining the integrity of the design system established in Figma.
Custom Calculators
As part of the project, we developed interactive custom calculators to help users determine magnetic specifications based on their application needs. These tools were built to be intuitive, mobile-friendly, and fully integrated into the site’s design, enhancing user engagement and lead generation.
We tested the site across multiple devices and browsers to confirm a smooth, intuitive user experience and eliminate technical issues.
We fine-tuned the site for fast load times, responsive navigation, and reliable performance on both desktop and mobile.
We launched the site and closely tracked performance to quickly identify and resolve any issues that surfaced post-launch.
The newly designed site features intuitive navigation and improved content accessibility across all devices, making it easier for visitors to find the relevant information they need.
We delivered a clean, modern design with consistent branding to reinforce Permag’s professional image and credibility, helping to build trust with both prospective and returning clients.
The site was developed with performance as a key priority, offering a smooth browsing experience that supports both user satisfaction and stronger search engine performance.
By streamlining the user journey and clarifying calls to action, with Hubspot integration we made it easier for visitors to connect—leading to improved lead quality and conversion rates.
We implemented proven SEO strategies and tactics to boost the site’s organic visibility, helping Permag reach more potential clients.
Built on the WordPress platform, the new site allows Permag to easily update content and scale its digital presence as the firm continues to grow.
The Final Result
The launch of the Permag website marked the successful introduction of a new parent brand built on a legacy of magnetic expertise. Through strategic design, custom development, and thoughtful user experience planning, we delivered a flexible, future-ready digital platform that positions Permag for continued growth. We’re proud to have played a role in shaping their brand’s online foundation and look forward to supporting their evolution in the years ahead.
